- If at all possible, use film action instead of still photography to illustrate your story, the way movie trailers do. Viewers love action, especially action that incorporates conflict and suspense. If you don’t have the experience of shooting live action, or the proper gear, hire someone who does. Can't afford a professional? Many times, film students, eager to practice their craft, will help you out.
- Stay away from narrative voice over. If you want to use voice in your trailer, it’s far better to have one of your characters speak the voice over, or incorporate dialogue.
- View as many movie trailers as you can to learn how movie professionals sell their art. How do they begin their trailers? Action? Back story? How do they end them? Leaving the audience wanting more? What information do they include in the middle of the trailer? Back to back action scenes?
- Spend plenty of time thinking about, constructing, and writing the best possible trailer to sell your book. Create art to sell your art. Take your time. Investigate all possibilities. In the long run, you'll produce a better book trailer, and your potential reader will appreciate your efforts, and hopefully they'll realize this same quality translates into a rewarding reading experience.
Produce a high quality book trailer. Sell more books.