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HOW TO CREATE ADS THAT HAVE IMPACT

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We all know that the ad you decide to run in your favorite magazine, newspaper, or on the internet must have impact, or it will fall by the wayside, ignored, neglected, and sometimes even scorned.
That's right, did you know that a poorly conceived advertisement can have a negative effect on your business? You'd be better off not running an ad than running a bad one.

Creating successful ads is not an easy task. It takes hard work and loads of experience. You should rely on a professional to create your ads. Still, if you're willing to give it go...

Here are 3 ways that can help you craft an ad that has impact:

Headline Happiness. Use a headline that resonates. Your headline must attract attention if you want people to continue to read the rest of the ad. Your headline has to be strong enough to grab your potential client by the collar and drag him into the copy. Remember, a picture is worth a thousand words, but a smashing headline could be worth a thousand clients.Promises,…