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HOW TO ADD A GREAT PLOT TWIST TO YOUR STORY

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A question came up today: What's the secret for writing a good plot twist?As you already know, there's nothing like reading a short story or a novel that has a terrific plot twist. Readers loves to be caught off guard. It adds fun and excitement to the end of the story. The author looks good, too. The reader greatly appreciates his or her talents.

So, what's the secret for coming up with a twist that will make the reader buy every book you've ever written?

Simple: You can't wait for inspiration to hit you as you're writing the story. You need to have the plot fully worked out before putting pen to paper, or fingers on the keyboard. You have to know what the twist will be before you write it. Then, like a great magician, you keep throwing the reader off guard with red herrings as you write your story. Mislead your reader. Take him or her down paths that end abruptly. Let them get lost in the maze of deceit. Finally, when the reader thinks he might know everythi…

HOW TO CREATE ADS THAT HAVE IMPACT

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We all know that the ad you decide to run in your favorite magazine, newspaper, or on the internet must have impact, or it will fall by the wayside, ignored, neglected, and sometimes even scorned.
That's right, did you know that a poorly conceived advertisement can have a negative effect on your business? You'd be better off not running an ad than running a bad one.

Creating successful ads is not an easy task. It takes hard work and loads of experience. You should rely on a professional to create your ads. Still, if you're willing to give it go...

Here are 3 ways that can help you craft an ad that has impact:

Headline Happiness. Use a headline that resonates. Your headline must attract attention if you want people to continue to read the rest of the ad. Your headline has to be strong enough to grab your potential client by the collar and drag him into the copy. Remember, a picture is worth a thousand words, but a smashing headline could be worth a thousand clients.Promises,…

IS YOUR BUSINESS JUST ANOTHER DOUGHNUT ON THE ASSEMBLY LINE?

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Imagine a metal conveyor belt, moving along at an even pace. On it, are glazed doughnuts—four across. There are hundreds of doughnuts. Each one looking exactly like the next. Your business is one of the doughnuts. How are you going to stand out so that a potential, hungry client will choose you?
A strange metaphor, I know. But it represents a reality we all face. Are you an attorney? I’m certain there are hundreds, if not thousands of attorneys in your neck of the woods. Are you an accountant, a bookkeeper, a web designer, a painter, a plumber, an electrician? Or maybe you sell products – electronics, tires, lumber, books, etc. The list goes on and on. Almost every profession has a countless number of competitors, vying for the same business. How on earth are you going to stand out from the rest of the doughnuts?
Storyteller Marketing uses clear, concise, compelling copy, coupled with unique graphics to communicate the true essence of your business and amplify the benefits of your pro…

THE SUCCESS PERCEPTION BIG COMPANIES USE TO MAKE MILLIONS

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Would you like to know the success perception big companies use to make millions? Of course you would. You could use it in your business. Well, I’m going to tell you what it is. But first, you’ll need to change your perception to believe what I’m about to say. “Perception?” you ask. What is that? What do you mean? The Merriam-Webster Dictionary defines perception as: “Our ability to see, hear, and be aware of something through our senses.” In business, you need a Business Perception. Your Business Perception supports everything you think, know, and believe about how you do business. Your most essential understanding of business success begins and ends with your perception. So, what if I asked, “Will you let me change your business perception, if it will increase your chances of business success?” Would you go along with that? Sure. Why not? Many business professionals believe that marketing, like insurance, is simply a necessary business expense. You dump a bunch of money down on mar…

THE SAME BLOG WITH A NEW THEME!

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Hi Everyone,


It's been quite a few years since I started blogging, and as one might imagine, much has changed along the way. In keeping up with these changes, I've decided it was time to refocus my attention to areas that have now taken precedence in my life, but always with WRITING as the main theme. (That hasn't changed.) The blog, as you've noticed, has taken on a new theme. The colors are brighter, and the thrust of the blog is more magical - as we say in Maine: The way life should be.

Here are just a few of the wonderful changes and additions that have taken place in my life in the past few years:

I've gotten marriedI'm finishing up a new book -my 4th - education and inspiration for the business professional (you'll be hearing a lot more about this venture in the future. I'll also be posting excerpts from the book.)I'm using my education, along with my tens of thousands of hours of writing, designing, and business experience to help business pro…

THE 3 BEST REASONS TO WRITE SHORT STORIES

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THE 3 BEST REASONS TO WRITE SHORT STORIES
Reason 1: Authors have the capability to alter lives. It’s only through fiction that one can understand reality. What does that mean? Stories are catalysts in defying the natural laws of gravity. Readers, as if on a magic carpet ride, are lifted to a higher level of awareness where the unclear suddenly becomes obvious. A story’s thematic resonance has the power to change paradigms, shift priorities, and offer clues to help solve the mysteries of life.
            Reason 2: The act of sharing thoughts and imagination through story indicate your recognition that all living creatures are united in the indisputable triptych of being­—birth, life, and death, regardless of geographic location, monetary solvency, education, race, and creed.
            Reason 3: A recent article in the Wall Street Journal titled, Why Good Storytellers Are Happier in Life and in Love, states, “Storytelling is one way couples bond when a relationship is young.” It goe…

THINK (-OUTSIDE) WITHOUT THAT FREAKIN’ BOX

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“Discovery consists of seeing what everyone else has seen and  thinking what nobody has thought.”
—Albert Szent-Gyorgyi (1893-1986)     Hungarian physiologist
Here's a post that focuses on the value of thinking outside without the freakin' box: List all the ways that these words relate: Sand, Hand, And, Wand, Land Yes, there is the obvious—all the word contain the word ‘and.’ What else? Here’s a hint: Stack the words differently. Sand Hand And Wand Land
Notice anything? No? Here’s another hint: Your grandma wears one. Get it yet? No? Okay then, let’s copy the first letter of each word and see what we have.
S – H – A – W – L             Since childhood, you’ve been taught to recognize patterns. Our brains look for patterns. You’ve been programmed to think in patterns. It’s therefore understandable that when you looked at the words above, you immediately recognized the apparent relationships among them. The ‘and’ word stood out and eclipsed all else. The solution was solved, your brain…