Hi, my name is Gerard
Bianco, founder of Storyteller Marketing, and on May 22, 2018 - 11:00 AM - 12:00 PMI'll be presenting an exciting Webinar that will increase your impact. It's titled: 4
Power-Pack Ingredients that will Skyrocket Your Elevator Speech This webinar is presented by ACE – The Association for Consulting
Expertisehttps://www.consultexpertise.com Do your palms sweat when you're called on to give your
60-Second Presentation at a networking event Do you stutter and fumble when someone asks what you do?Do you want to run and hide when you’re in a room full of people and it’s your turn to discuss the benefits of yourproducts and services? If you’ve answered “yes” to any of these questions, then this
webinar is for you! I hope you'll join us for this fun, informative webinar. May 22, 2018 - 11:00 AM - 12:00 PM Here's the link to register: https://www.consultexpertise.com/events See you there!
A question came up today: What's the secret for writing a good plot twist?As you already know, there's nothing like reading a short story or a novel that has a terrific plot twist. Readers loves to be caught off guard. It adds fun and excitement to the end of the story. The author looks good, too. The reader greatly appreciates his or her talents.
So, what's the secret for coming up with a twist that will make the reader buy every book you've ever written?
Simple: You can't wait for inspiration to hit you as you're writing the story. You need to have the plot fully worked out before putting pen to paper, or fingers on the keyboard. You have to know what the twist will be before you write it. Then, like a great magician, you keep throwing the reader off guard with red herrings as you write your story. Mislead your reader. Take him or her down paths that end abruptly. Let them get lost in the maze of deceit. Finally, when the reader thinks he might know everythi…
We all know that the ad you decide to run in your favorite magazine, newspaper, or on the internet must have impact, or it will fall by the wayside, ignored, neglected, and sometimes even scorned.
That's right, did you know that a poorly conceived advertisement can have a negative effect on your business? You'd be better off not running an ad than running a bad one.
Creating successful ads is not an easy task. It takes hard work and loads of experience. You should rely on a professional to create your ads. Still, if you're willing to give it go... Here are 3 ways that can help you craft an ad that has impact:
Headline Happiness. Use a headline that resonates. Your headline must attract attention if you want people to continue to read the rest of the ad. Your headline has to be strong enough to grab your potential client by the collar and drag him into the copy. Remember, a picture is worth a thousand words, but a smashing headline could be worth a thousand clients.Promises,…
Imagine a metal conveyor belt,
moving along at an even pace. On it, are glazed doughnuts—four across. There
are hundreds of doughnuts. Each one looking exactly like the next. Your business
is one of the doughnuts. How are you going to stand out so that a potential,
hungry client will choose you?
A strange metaphor, I know. But it
represents a reality we all face. Are you an attorney? I’m certain there are
hundreds, if not thousands of attorneys in your neck of the woods. Are you an
accountant, a bookkeeper, a web designer, a painter, a plumber, an electrician?
Or maybe you sell products – electronics, tires, lumber, books, etc. The list
goes on and on. Almost every profession has a countless number of competitors,
vying for the same business.
How on earth are you going to stand
out from the rest of the doughnuts? Storyteller Marketing uses clear,
concise, compelling copy, coupled with unique graphics to communicate the true
essence of your business and amplify the benefits of your pro…