Gerard Bianco Studio

A question came up today: What's the secret for writing a good plot twist? As you already know, there's nothing like reading a short story or a novel that has a terrific plot twist. Readers loves to be caught off guard. It adds fun and excitement to the end of the story. The author looks good, too. The reader greatly appreciates his or her talents. So, what's the secret for coming up with a twist that will make the reader buy every book you've ever written? Simple: You can't wait for inspiration to hit you as you're writing the story. You need to have the plot fully worked out before putting pen to paper, or fingers on the keyboard. You have to know what the twist will be before you write it. Then, like a great magician, you keep throwing the reader off guard with red herrings as you write your story. Mislead your reader. Take him or her down paths that end abruptly. Let them get lost in the maze of deceit. Finally, when the reader thinks he might know ev...

We all know that the ad you decide to run in your favorite magazine, newspaper, or on the internet must have impact, or it will fall by the wayside, ignored, neglected, and sometimes even scorned. That's right, did you know that a poorly conceived advertisement can have a negative effect on your business? You'd be better off not running an ad than running a bad one. Creating successful ads is not an easy task. It takes hard work and loads of experience. You should rely on a professional to create your ads. Still, if you're willing to give it go... Here are 3 ways that can help you craft an ad that has impact:   Headline Happiness. Use a headline that resonates. Your headline must attract attention if you want people to continue to read the rest of the ad. Your headline has to be strong enough to grab your potential client by the collar and drag him into the copy. Remember, a picture is worth a thousand words, but a smashing headline could be worth a thousand client...

Imagine a metal conveyor belt, moving along at an even pace. On it, are glazed doughnuts—four across. There are hundreds of doughnuts. Each one looking exactly like the next. Your business is one of the doughnuts. How are you going to stand out so that a potential, hungry client will choose you? A strange metaphor, I know. But it represents a reality we all face. Are you an attorney? I’m certain there are hundreds, if not thousands of attorneys in your neck of the woods. Are you an accountant, a bookkeeper, a web designer, a painter, a plumber, an electrician? Or maybe you sell products – electronics, tires, lumber, books, etc. The list goes on and on. Almost every profession has a countless number of competitors, vying for the same business. How on earth are you going to stand out from the rest of the doughnuts? Storyteller Marketing uses clear, concise, compelling copy, coupled with unique graphics to communicate the true essence of your business and amplify the benefits...

Would you like to know the success perception big companies use to make millions? Of course you would. You could use it in your business. Well, I’m going to tell you what it is. But first, you’ll need to change your perception to believe what I’m about to say. “Perception?” you ask. What is that? What do you mean? The Merriam-Webster Dictionary defines perception as: “Our ability to see, hear, and be aware of something through our senses.” In business, you need a Business Perception. Your Business Perception supports everything you think, know, and believe about how you do business. Your most essential understanding of business success begins and ends with your perception. So, what if I asked, “Will you let me change your business perception, if it will increase your chances of business success?” Would you go along with that? Sure. Why not? Many business professionals believe that marketing, like insurance, is simply a necessary business expense. You dump a bunch of mon...