THE SUCCESS PERCEPTION BIG COMPANIES USE TO MAKE MILLIONS
Would you like to know the success perception big companies use to make millions? Of course you would. You could use it in your business.
Well, I’m going to tell you what it is. But first, you’ll need to change your perception to believe what I’m about to say.
“Perception?” you ask. What is that? What do you mean?
The Merriam-Webster Dictionary defines perception as: “Our ability to see, hear, and be aware of something through our senses.”
In business, you need a Business Perception. Your Business Perception supports everything you think, know, and believe about how you do business. Your most essential understanding of business success begins and ends with your perception.
So, what if I asked, “Will you let me change your business perception, if it will increase your chances of business success?” Would you go along with that? Sure. Why not?
Many business professionals believe that marketing, like insurance, is simply a necessary business expense. You dump a bunch of money down on marketing material, websites, advertisements, etc, and you pray for some sort of return on your investment—something that will make your outlay worthwhile.
Okay, this is the part where I change your business perception to that of the big companies. Are you ready?
MARKETING, FAR FROM BEING JUST A NECESSARY EXPENSE, IS YOUR BUSINESS’ BEST FRIEND. WHY?
BECAUSE A SUCCESSFUL MARKETING STRATEGY = SUCCESS IN BUSINESS.
This is the perception that has made big businesses millions. They understand the importance of marketing. That’s why they dump so much money into it.
If you’re in business, there are many businesses you must associate with. You need an accountant, a banker, an attorney, etc. Although these professions are a tremendous help to your business, none can make the claim that their businesses will bring potential clients to your doorstep the way a successful marketing strategy can. A successful marketing strategy could very well be the “Jack-and-the-Beanstalk” magic bean that will grow your business up to the heavens.
There are many marketing companies, all with different ideas about marketing strategy. The marketing firm I started focuses on Storyteller Marketing. I’m a storyteller. Stories are the most profound form of communication known to man. What better way to amplify the benefits of your products and services? Please check out my site: www.gerardbianco.com to learn more.
In the meantime, I hope you’ll sign up to receive my blog. I’ll be posting other content that will help grow your business. I’d also love to hear your thoughts. I’m certain we can learn from each other. I look forward to hearing from you. See you soon!