IS YOUR BUSINESS JUST ANOTHER DOUGHNUT ON THE ASSEMBLY LINE?

Imagine a metal conveyor belt, moving along at an even pace. On it, are glazed doughnuts—four across. There are hundreds of doughnuts. Each one looking exactly like the next. Your business is one of the doughnuts. How are you going to stand out so that a potential, hungry client will choose you?

A strange metaphor, I know. But it represents a reality we all face. Are you an attorney? I’m certain there are hundreds, if not thousands of attorneys in your neck of the woods. Are you an accountant, a bookkeeper, a web designer, a painter, a plumber, an electrician? Or maybe you sell products – electronics, tires, lumber, books, etc. The list goes on and on. Almost every profession has a countless number of competitors, vying for the same business.
How on earth are you going to stand out from the rest of the doughnuts?

Storyteller Marketing uses clear, concise, compelling copy, coupled with unique graphics to communicate the true essence of your business and amplify the benefits of your products and services. You may be in the same business as many of your neighbors, but you are unique in many ways. Storyteller Marketing uses this uniqueness to set you apart from the crowd. With Storyteller Marketing, you are the doughnut with the flag, shouting loud and clear – “Hey, pick me! Pick me! I’ve got the products and services you need.”

Be that doughnut.
www.gerardbianco.com

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