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Showing posts from September, 2017

IS YOUR BUSINESS JUST ANOTHER DOUGHNUT ON THE ASSEMBLY LINE?

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Imagine a metal conveyor belt, moving along at an even pace. On it, are glazed doughnuts—four across. There are hundreds of doughnuts. Each one looking exactly like the next. Your business is one of the doughnuts. How are you going to stand out so that a potential, hungry client will choose you? A strange metaphor, I know. But it represents a reality we all face. Are you an attorney? I’m certain there are hundreds, if not thousands of attorneys in your neck of the woods. Are you an accountant, a bookkeeper, a web designer, a painter, a plumber, an electrician? Or maybe you sell products – electronics, tires, lumber, books, etc. The list goes on and on. Almost every profession has a countless number of competitors, vying for the same business. How on earth are you going to stand out from the rest of the doughnuts? Storyteller Marketing uses clear, concise, compelling copy, coupled with unique graphics to communicate the true essence of your business and amplify the benefits...

THE SUCCESS PERCEPTION BIG COMPANIES USE TO MAKE MILLIONS

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Would you like to know the success perception big companies use to make millions? Of course you would. You could use it in your business. Well, I’m going to tell you what it is. But first, you’ll need to change your perception to believe what I’m about to say. “Perception?” you ask. What is that? What do you mean? The Merriam-Webster Dictionary defines perception as: “Our ability to see, hear, and be aware of something through our senses.” In business, you need a Business Perception. Your Business Perception supports everything you think, know, and believe about how you do business. Your most essential understanding of business success begins and ends with your perception. So, what if I asked, “Will you let me change your business perception, if it will increase your chances of business success?” Would you go along with that? Sure. Why not? Many business professionals believe that marketing, like insurance, is simply a necessary business expense. You dump a bunch of mon...